Service Description

Who it is for: - Students and young professionals ready to break into FMCG - People building or growing a business (you will get top FMCG best practices) - Anyone who wants to understand how RGM really works - beyond textbooks What you will learn: - How to read a P&L like a business owner - and connect every line to real decisions - Revenue Growth Management concept incl. OBPPC logic - Core Revenue Growth Management levers: a) Pricing: how to set it without killing volume b) Trade spend: how to stop wasting money c) Mix & portfolio: how to drive profitable growth All built on real business cases - not slides. What you will get: - Understand how RGM actually drives profit (not just revenue) - Learn how top FMCG companies make tough, high-impact decisions - Gain practical skills you can apply immediately - in a job or your own business Format: Online, in groups of max 15 people Duration: Every Wednesday 5-session program: 4 sessions × 2.5h + 1 closing session × 1h